STARLUX Brief History

The skies have welcomed a new luxury airline from Taiwan — STARLUX Airlines. 

STARLUX was founded in 2018 by an aviation tycoon, Chang Kuo-wei, but the airline’s momentous occasion that marks the beginning of this rising star’s journey happened in 2020. It was the inaugural flights from Taipei to Macau, Da Nang and Penang.

Chang Kuo-wei. Photo by桃園市政府

Despite its young age, the airline has already established a reputation for offering its passengers exceptional service, luxurious amenities and cutting-edge technology. This has made STARLUX win several awards from Airline Ratings — a prestigious industry publication — such as 

  • Best Business Class (2021)
  • Best Cabin Crew (2021)
  • Best Newcomer (2020)

These accolades are a testament to the airline’s dedication to making each journey an elegant and exquisite experience for each and every passenger.

Also read:Bamboo Airways: Vietnam’s New Soaring Star

Planes and Types

STARLUX fleets consist of Airbus A321neo, Airbus A330neo, and Airbus A350-900.

Airbus A321neo

The cabin design is a masterpiece by BMW Designworks with a “Cozy Like Home” concept as the foundation. The colour palette of the cabin is centered around a Pure Tea theme with earthy tones, creating a calming and serene environment like sipping a cup of fine tea with an endless aftertaste. This results in a space that feels luxurious and welcoming.

A321’s economy class cabin interior. Photo byMelv_L – MACASR

Visitherefor more info on STARLUX’s Airbus A321.

Airbus A330neo

The interior design is more than just aesthetically pleasing; it is designed to provide a warm and inviting atmosphere to evoke a feeling you get when you enter your beloved friend’s home. You are not treated as mere customers but are instead made to feel taken care of and personally attended to, creating a sense of comfort that is truly memorable so you can let your guard down and relax.

Visitherefor more info on STARLUX’s Airbus A330.

Airbus A350-900

The A350 cabin interior’s design principles of Comfort, Privacy, Security, Ownership and Belonging have been incorporated to create an environment that feels like your personal sanctuary, regardless of the class you are travelling in. To achieve this, STARLUX has adopted a theme of Glisten, which builds on the Pure Tea and Sanctuary themes previously used in the A321 and A330 models.

The Glisten theme introduces deeper, richer and more luxurious finishes that elevate the passenger experience to new heights. This theme is particularly evident in the introduction of First Class, which features even more luxurious finishes and amenities.

Visitherefor more info on STARLUX’s Airbus A350-900.

Cosmile

Cosmile is STARLUX’s loyalty program. This program allows members to earn and redeem points for a variety of benefits, just like any other airline’s loyalty program.

You can earn points by flying with STARLUX and also by using STARLUX’s partners’ services such as booking hotels, car rentals, and even shopping. This additional way allows you to get points quicker and earn rewards faster.

Cosmile also offers tiered reward systems ranging from Silver to Diamond. As you accumulate points, you will move up the tiers and unlock more exciting benefits along the way.

Learn more about Cosmilehere.

Destinations

STARLUX Airlines has built an impressive network of destinations in just a few short years. Currently, STARLUX offers flights to several major cities across Asia such as Tokyo, Macau, Kuala Lumpur, Manila, Bangkok, Ho Chi Minh City and Singapore. Flights to Los Angeles are also available while other destinations in other regions will be expanded in the near future.

Look at the full list of destinationshere.

Starlux Airlines Website

Learn more about what STARLUX has to offerhere.

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